As veteran Victoria Beckham hairstylist Guido explained to me backstage at the VBAW16 show this morning 'I still think of Victoria as a new designer, but she's definitely establishing a look and it's minimal.' In hair terms this means a dual texture ponytail that relies on two things: The right hairdryer and the right styling product.
He used a GHD Aura to blowdry the hair away from models faces to create a clean hairline - 'it's very chic and simple, which makes it very Victoria Beckham' - (Even the hairdryer is living the brand), then gather into a low pony, use tongs to create a 'bend' in the ends. This simply involves bending a piece slightly around a hot iron to create movement, rather than a wave. 'We're talking about lose movement, it feels very natural'. Buzz word: Minimal. Finally blast the front with the hero product, Redken Triple Take 32, $22 in the US, but our closest counterpart in the UK is Control Addict 28 and costs £10.95. Rake through with fingers to create the shinier, textured top section. This is the secret to the look and what Guido described as his 'fashion product'.
Guido is right, we're coming to expect this well put together vibe with a touch of modern sophistication and a teeny bit of irreverance from the Victoria Beckham girl. That's why we get to make the models have a little fun with our phones, like this: