Way before Blake Lively graced our screens in Gossip Girl and set off a hair obsession that would last, well, it never ended, there was another celeb beachy wave in town that, despite not being in LA or working our way down a red carpet on the regular, we were determined to achieve ASAP.
We're talking about Mary-Kate and Ashley Olsen.
Owners of the two finest heads of hair we've been ogling from roughly the age of eight, even as child tv stars their effortlessly cool, I just woke up like this blonde beachy waves was the elusive hair style that, if Pinterest had existed back then, would have covered every one of our inspo boards.
So, when we heard that their go-to hairstylist Mark Townsend had revealed his rules for nailing The Row designers' super casual but oh-so hard to achieve locks to HelloGiggles, we may have stifled a small squeal of excitement. Ok, it was loud. Like really quite loud...
But less of that, there's So Little Time (sorry), and much genius hair knowledge to put into practice. Bring on the rules!
1. Never Look Too Done
'They are so focused on fashion and designing that a lot of times, their hair takes almost a backseat,' Townsend told HelloGiggles. 'They've really become true wash-and-go clients. It's as little maintenance as possible with cuts and color. They never want to look like they've been too done up.
'Mary Kate has a rule now that I can only use five hairpins or less to create an updo because she feels like if it takes more than five, then it's too done, we've tried too hard.'
2. Anything Goes For The Met Gala
'That's the day I'm allowed to do anything,' says Townsend.
His favourite Met Gala look? 'It was an antique that [Mary-Kate] found, it was really heavy. So when we were trying to figure out how we were going to drape it, she literally gets in the mirror and she's like, "What if it's kind of like this?" And I'm like, "Okay don't move." And then I just pinned frantically around her fingers.'
3. Don't Go OTT With The Coconut Oil
According to HelloGiggles there was an incident with wet look hair and coconut oil...
'Because of that, we came up with a different version and now I make conditioner. I usually make it once a month. Maybe every five or six weeks. I make a big enough batch to send to my clients.'
4. Do Make Your Own Conditioner
'Both Ashley and Mary Kate were going on vacation right after the Met Gala that year, both beach destinations. So I made this conditioner and I told them to put it in their hair every day before they get in the ocean or the pool to protect against the chlorine.
'It was one cup of coconut oil to one tablespoon of each almond oil, jojoba oil, macadamia oil, vitamin E. That's it,' says Townsend.
How to use Mark's miracle cure? 'It's more of a pre-shampoo treatment. They put it on their ends and just leave it for a few minutes and then get in the shower and shampoo like normal, but it protects their ends from the shampoo stripping out their color. Shampoo can be a little harsh and sometimes you don't really need it on your ends.' Genius.
5. Just Say No To The Perm
'I binge-watched Sex in the City the whole flight to Japan, but I thought it would be really good idea to give Ashley [Olsen] that Carrie Bradshaw big, curly hair,' says Townsend, 'It was not a success, let's just put it that way. It was quite a look.
'She was I think 16, 17 at the time and it just wasn't, it didn't look right. It didn't look that fresh on her at all, it looked really contrived. I was like, I'm going to stick with their "less is more" approach from now on.'
6. Ditch The Fishtail Braid
'I can't look at another fishtail braid, to be honest. But I love using braids as accents,' Mark told HG.
'Like if you look at Mary Kate at the Met Gala, we had five different little braids in there. You can braid it with a really, really fine gold chain and wrap an entire thread into it, just for tiny little bumps of color.
'It really showed up just as like a sparkle or a flash on the carpet, and I loved that. I also love the big, thick side-braid that's coming back. I just did that for Mary Kate the other night.'