Sashaying down the Proenza Schouler and Maison Margiela couture week runways and appearing on red carpets everywhere, wet look hair is officially the high fashion 'do to be working on your next night out out.
To the untrained eye it might look like you've just stepped out of the shower, but there's actually way more to styling wet look hair than you might think.
Is it just water or does that dry? How do you keep it looking wet all day? Is gel back?? These are the questions, people.
We caught up with pro hair stylist and the man responsible for Poppy Delevingne and Zayn Malik's A-list-worthy hair, Larry King, to talk us through his tips and tricks for nailing wet look hair and look oh-so haute couture.
How To Do Wet Look Hair
There are two ways of achieving the wet look:
1. Styling your hair straight from wet. To do this mix a little L'Oreal Techni Art glue and Redkens Outshine between your hands and smooth through the hair from front to back, comb through to get it all in place and finish by smoothing out the comb lines with your fingers.
ELLE Top Tip: Avoid any setting products, especially mousse - this will stop the 'crispy at the roots and dry at the ends' nightmare.
2. Fake the wet look. I love the old fashioned pomade by Layrite - it's what rockabilly's used to use back in the day and it still works brilliantly for this. Mix it with Redken's Wax Blast and smooth hair back into place.
ELLE Top Tip: Place grips behind your ears to hold the look in place - if you keep it nice and tight behind the ears its not such a problem if the top and back starts to move a little through the course of the evening.
How To Style Wet Look Hair
1. The Slick Back
'I think the slick back gives a super cool rock chic, greaser vibe, it's edgier and more empowering - think Kristen Stewart before the buzz cut.'
2. The Side Part
'I also love the side parting version, this gives real evening sophistication, think Karlie Kloss on the red carpet, it's a great way to mix Hollywood glam and girl power.'
How To Do Wet Look Hair That's Curly
'Wet look curls are great. Scott Ade at Larry King recently styled Arizona Muse's wavy hair for the serpentine ball, it's a softer version and less harsh than poker a straight finish.'
ELLE Top Tip: Stick to the same rules as straight but ditch the comb and let your fingers do the work.
How To Do Wet Look Afro/Natural Textured Hair
'The wet look is tricky on Afro hair as it's super porous. I would suggest blow drying it straight and back off the face, adding the grips behind the ears and adding a good amount of Redken Diamond Oil to finish.'