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15 Best Hair Masks For Shinier, Stronger Strands

Whatever your hair type, we know just the treatment you need

By and Louise Whitbread
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When you've only got ten minutes spare in your day, slathering on a hair mask might not be an obvious priority. There's TV to watch, snacks to eat, naps to be had. However, a good hair mask can be really worth the time, making a big, shiny difference to your crowning glory.

You might already be doing everything right: shampooing (but not too often), spritzing on the heat protectant diligently, and even massaging in a nightly scalp serum (you show off). But if after all that, your hair isn't quite at TV-advert level, a mask is likely the missing link.

It would be fair to assume little thought is required in choosing a good hair mask, but there are actually a few things to consider before liberally applying the first one you find. Many of today’s best hair masks contain ingredients specifically designed to deal with certain hair issues - be it brittle strands, dryness or lacklustre colour.

First up, dryness. If your hair is dull and brittle, and snaps without stretching when pulled, you need a moisture mask. Many of these can be slathered on in-shower or applied and left to linger – perhaps even overnight – for maximum hydration.

Conversely, if your hair is stringy and overly elastic – like a chewed-up stick of gum – your strands actually need protein (regular bleachers will know what we mean here).

As Ryan Wilkes, stylist at Hershesons explains, 'A protein mask will strengthen and prevent breakage while moisture-based masks add hydration to dry hair. If a client is experiencing breakage or change of texture due to colouring or excessive heat, a protein mask will restore and replenish. If their hair is lacking hydration and shine, a moisture-based mask will hydrate and improve the vibrancy.'

When it comes to protein, you can have too much of a good thing – excess protein can leave hair stiff and breakable – so it’s important not to overdo it. While formulas of course vary in strength and effectiveness, using a protein hair mask once a month is a good rule of thumb – whereas moisture masks can be used as often as you feel you need.

Below, see the masks that the ELLE beauty team use on repeat.

The Best Masks For Every Hair Type

1
Best Hair Mask For...A Fine Fragrance

Hair By Sam McKnight Deeper Love Treatment Mask

Deeper Love Treatment Mask
1
Best Hair Mask For...A Fine Fragrance

Hair By Sam McKnight Deeper Love Treatment Mask

£48 at Space NK£48 at sammcknight.com

There is no-one better placed to create a haircare line than Sam McKnight. Throughout his incomparable career, he has worked on hair of every texture, colour and condition, and it's safe to say he knows exactly what works.

Now, McKnight has finally expanded his eponymous range to include shampoos, conditioners and styling products. The first thing to try? This lightweight yet deeply hydrating mask, which is best used before a big night out: expect shinier hair, less frizz, and a ridiculously delicious green scent (formulated by perfumer Lyn Harris, no less).

2
Best Hair Mask For...Heat Damaged Hair

Redken Acidic Bonding Concentrate Leave-in Treatment

Acidic Bonding Concentrate Leave-in Treatment
2
Best Hair Mask For...Heat Damaged Hair

Redken Acidic Bonding Concentrate Leave-in Treatment

Another leave-in hair mask we love is this under-the-radar Redken tube. It's based around citric acid, which is a bit of a hero for hair that needs major rehab, working to remove product build-up from the fibre while simultaneously wrapping each strand in moisture. If you're starting to see ends snap off due to colouring or straightening, get this one in your bag immediately.

3
Best Hair Mask For...Thick, Frizzy Hair

Davines OI Absolute Beautifying Hair Butter

OI Absolute Beautifying Hair Butter
3
Best Hair Mask For...Thick, Frizzy Hair

Davines OI Absolute Beautifying Hair Butter

Truth be told, we’d recommend any and every Davines hair mask, but for thick and coarse strands, it has to be the inexplicably named OI Hair Butter. It’s loaded with Amazonian roucou oil and really softens straggly strands, imparting major shine in the process. Leave it on for ten minutes, or let it linger overnight for the deepest of treatments.

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4
Best Hair Mask For...All Hair Types

Arkive The Future Youth Treatment Mask

On Sale
The Future Youth Treatment Mask
4
Best Hair Mask For...All Hair Types

Arkive The Future Youth Treatment Mask

Now 33% Off

Leading stylist Adam Reed is a true Fragrance Head, so when we heard he was to launch his own line, we expected an aromatic treat. And boy were we right: this sensorial wonder imparts notes of fresh flowers and sticky rhubarb with every hair swish.

That's not all: of course, it works wonders on turning around dry, lacklustre lengths too. With shea butter, coconut oil and baobab oil, it's a recipe for seriously glossy strands.

5
Best Hair Mask...For Coils And Kinks

Bread Beauty Supply Hair-Mask: Creamy Deep Conditioner

Hair-Mask: Creamy Deep Conditioner
5
Best Hair Mask...For Coils And Kinks

Bread Beauty Supply Hair-Mask: Creamy Deep Conditioner

Finally breathing some much-needed life into the textured hair market is Bread Beauty Supply: the name to know if you're looking to make the most of your curls, coils or kinks. This pearly, lemon-scented conditioner delivers incredible slip to textured hair and ensures curls bounce into shape with serious shine. Trust us, try it.

6
Best Hair Mask For...Total Luxury

Oribe Gold Lust Transformative Masque

Gold Lust Transformative Masque
6
Best Hair Mask For...Total Luxury

Oribe Gold Lust Transformative Masque

Yes, this one costs as much as a big night out, but it's worth every penny. The extra-rich, mega-moisturising formula envelops hair in moisture, resulting in bigger, bouncier blow-dries with an unbelievably glossy shine. The scent is expensive - think Champagne-o-clock in St. Tropez – and the experience truly indulgent. You deserve a treat...

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7
Best Hair Mask For...A Vegan Beauty Routine

Bleach London Reincarnation Mask

Reincarnation Mask
7
Best Hair Mask For...A Vegan Beauty Routine

Bleach London Reincarnation Mask

This handy tube is filled with a blend of wheat protein, sunflower seed oil and lactic acid, which work together to repair damage from, you guessed it, bleach, all while keeping dye and highlights in tip top shape. Promising ultra-glossy tresses in a little as 20 minutes, this is our new Sunday night ritual.

8
Best Hair Mask For...Breakage

Act + Acre Restorative Hair Mask

Restorative Hair Mask
8
Best Hair Mask For...Breakage

Act + Acre Restorative Hair Mask

Act + Acre's trichologist-formulated products are ideal for delicate, breakable hair that needs treating extra nicely. The brand's hair mask contains a little protein alongside a lot of moisture, so it a great one for repairing moderately damaged hair. It's fairly rich, so ideal for thicker hair, and comes in the most genius waste-reducing aluminium packaging.

9
Best Hair Mask For...Bleached Hair

Olaplex No.8 Bond Intense Moisture Mask

No.8 Bond Intense Moisture Mask
9
Best Hair Mask For...Bleached Hair

Olaplex No.8 Bond Intense Moisture Mask

It's no secret we love the original Olaplex bond-repair treatment, but we admit hopping in and out of the shower to use it is a bit of a faff. Lazy girls, listen up: this mask delivers all of the benefits of the famed original with none of the effort. Simply slick it on after your shampoo, wash your face, and enjoy your sleeker, stronger lengths.

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10
Best Hair Mask For...A Leave-In Treatment

K18 Leave-In Molecular Repair Hair Mask

Leave-In Molecular Repair Hair Mask
10
Best Hair Mask For...A Leave-In Treatment

K18 Leave-In Molecular Repair Hair Mask

K18's Tiktok-famous mask might be spendy, but the benefits go far beyond a basic moisture injection. It's powered by peptides, which sink into the hair shaft to help repair the keratin bonds that become broken as a result of chemical or physical stress: think straightening, bleaching, or even rough detangling. Even better: this one's a leave-in mask, so you can slather it on and get on with your day.

11
Best Hair Mask For...Multitasking

Hersheson's Almost Everything Cream

Almost Everything Cream
11
Best Hair Mask For...Multitasking

Hersheson's Almost Everything Cream

It's always a good sign when a product has been formulated by a seasoned stylist, and Luke Hershesons' multi-tasking Almost Everything Cream is one of the best.

This humectant and emollient-rich cream can truly be used in any way you choose: smooth it over split ends, use it to slick down flyaways, or apply it as a lightweight, static-reducing mask before a big night out.

12
Best Hair Mask For...Coloured Hair

Sisley Color Beautifying Hair Care Mask

Color Beautifying Hair Care Mask
12
Best Hair Mask For...Coloured Hair

Sisley Color Beautifying Hair Care Mask

Sisley's indulgent hair line never fails to impress, and the brand's latest launch is perfect for hair that looks dull and lacks shine.

The formula has a precise acidic pH that helps to seal the cuticle of each strand, locking in your colour pigments and ensuring a smooth, light-reflecting surface. Ceramides and rich plant oils add plenty of moisture, ensuring even the fluffiest of hair dries smoothly – so much so, you'll likely forget all about the hair straighteners.

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13
Best Hair Mask For...A Protein Treatment

Virtue Restorative Treatment Mask

Restorative Treatment Mask
13
Best Hair Mask For...A Protein Treatment

Virtue Restorative Treatment Mask

Cult line Virtue takes things one step further than most haircare brands. Central to the line is the brand's patented Alpha Keratin 60ku, which has the exact molecular structure as the keratin protein in our hair.

This means the formula can seek out strands in need of help and sink in seamlessly to repair from within. For hair that's recently been coloured, this is the investment to make.

14
Best Hair Mask For...Textured Hair

Dizziak Deep Conditioner

Deep Conditioner
14
Best Hair Mask For...Textured Hair

Dizziak Deep Conditioner

This extra-thick deep conditioner is particularly great for curly or Afro hair types, with power ingredients like quinoa protein and coconut to revive crunchy curls. It was formulated by an ex beauty editor who couldn't find anything good enough for her own coily hair, so expect great things.

15
Best Hair Mask For...Thick, Dry Hair

Le Labo Hinoki Hair Mask

Hinoki Hair Mask
15
Best Hair Mask For...Thick, Dry Hair

Le Labo Hinoki Hair Mask

Yes, London's favourite fragrance house also makes some pretty great hair and body heroes. This moisture mask is as thick as they come and makes even the most parched of ends feel impressively soft. It rinses away with ease, but the scent thankfully lingers: a woody, heady incense blend that's every bit as good as the famous Santal 33.

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16
Best Hair Mask For...Fighting Frizz

Fable & Mane Fable & Mane HoliRoots Repairing Hair Mask

Fable & Mane HoliRoots Repairing Hair Mask
16
Best Hair Mask For...Fighting Frizz

Fable & Mane Fable & Mane HoliRoots Repairing Hair Mask

Now 20% Off

Fable & Mane's philosophy is to introduce Indian hair rituals into Western beauty practices – and if you're new to the brand, this hair mask is a great place to start. It smooths cuticles to combat frizz, breakage and stressed strands, with soothing fragrance notes of coconut and banana to keep you smelling sweet.

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