Trial A Trend: L’Oreal Professionnel Hair Chalks
We put LOreals new colour innovation to the test
By ELLE Beauty Team and None
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<p>Gone are the days when dying your hair candyfloss pink was deemed too young; over the past year bright, bold and unashamedly rainbow coloured hair has become the norm.</p><p>With poster girls like <a href="http://www.elleuk.com/beauty/beauty-notes-daily/5-minutes-with-chloe-norgaard">Chloe Norgaard</a> and <a href="http://www.elleuk.com/star-style/celebrity-beauty/celeb-hair/katy-perry-the-original-colour-chameleon">Katy Perry</a>, daring colour is back on the hair agenda and it’s not going anywhere soon.</p><p>The team at <a href="http://lorealprofessionnel.co.uk/">L’Oreal Professionnel</a> has put its expertise into formulating a range of at-home washout Colour Chalks and in-salon services. We were invited into <a href="http://www.danielgalvin.com/">Daniel Galvin’s</a> London salon to try the Chalks before anyone else.</p><p>Three ELLE
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<p>The <a href="http://lorealprofessionnel.co.uk/">L’Oreal Professionnel Hair Chalks</a> come in eight shades, ranging from bright kaleidoscope colours to more every-day natural hues. </p><p>Launching into salons nationwide from 18th November, at just £15 it’s an easy and commitment-free way to experiment with colour, as after three washes they’re gone without a trace. </p><p>Prefer not to get your hands messy? Visit <a href="http://www.danielgalvin.com/">Daniel Galvin</a> in London and choose from one of the three looks created by Hair Chalks Ambassador, James Galvin.</p><p>(The Hair Chalks in-salon services will go nationwide next year). </p>
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<p>If you read our beauty pages regularly you might remember that back in the June issue I had to take the plunge and dye my hair from blonde to brunette(ish) and was terrified. So you’d think the prospect of colouring it Barbie pink would scare the living daylights out of me, right? Quite the opposite, I’m actually (to even my own surprise) excited.</p><p>If I don’t like it then I’m reassured by the promise that I’ll be back to my regular colour within a week. </p>
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<p>At home, James Galvin, Hair Chalks Ambassador recommends the following:</p><p>Divide your hair into four sections on each side of your parting. The highest should sit just below the parting and the lowest just above your ear.</p><p>Take the lowest layer and use a tail comb to weave in centimetre sections. Use a piece of cardboard to separate and apply the colour over your hair using a sponge.</p><p>To avoid that harsh ombre line, apply lightly near the top by gently dabbing on the colour and press more firmly on the ends.</p><p>Apply the product on layers underneath so that when your hair is down the colour just peaks through.</p><p>Once you’ve applied the colour use a hair dryer to set it and to stop it running (the consistency is very watery). </p>
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<p>I was supposed to be staying in that evening but couldn’t resist taking my pink hair out for a spin – which speaks for itself. My friends loved it and even my boyfriend didn’t object. I’ve already picked out some other shades I want to try for next summer’s festival season – Coral, I’ve got my eye on you.</p>
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<p>I've been every colour under the sun, so what's one more, right? I'm keen to road test the Hair Chalks that we spied backstage at the recent SS14 shows.</p><p>What's interesting is that L'Oreal's colours come in the brights that you would expect from a wash-out formula but also more wearable shades like bronze and coffee (which looks brilliant on black or really dark brunette hair, sort of like copper low-lights).</p>
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<p>James Galvin, Hair Chalks Ambassador says...</p><p>Separate the hair into one-inch sections leaving one inch in between each layer.</p><p>Gently backcomb your hair at the root - this stops any harsh, definite lines and gives a softer effect.</p><p>Apply chalk onto dry hair carefully before drying.</p><p>For blonde hair like Amy’s, I recommend that the lilacs and pinks be slightly watered down for a more subtle effect.</p>
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<p>I would always choose a pink or a coral, but today I went for a metallic bronze shade. It doesn't look very shimmery in my hair (the metallic effect is more visible on brunettes) but I love the result.</p><p>By sectioning the hair, rather than applying a block at the ends, it looks more subtle and grown-up. I love the effect, which is good because the colour has faded out quite slowly from my porous blonde hair!</p>
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<p>To get the look at home, James Galvin, Hair Chalks ambassador recommends:</p><p>Always do a test strand to see how the chalk takes to your hair. You can water it down to soften the colour or layer over twice for a deeper, bolder effect.</p><p>Clip the top third of your hair up to keep it out of the way.</p><p>Using your applicator apply the chalk to your hair in random 2cm sections.·</p><p>Use a round bristle brush to dry and set the colour for a shinier finish.</p><p>On dark hair like Georgia’s I recommend bronze, violet and coral. </p>
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