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10 hair questions answered
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Your Top 10 hair questions answered

We know you’re on top of the latest hair trends, so a few weeks ago, we invited you to email us with your most pressing ‘back-to-basics’ hair questions. We took the ten most frequently asked, then consulted some of the leading international hair stylists and colourists to bring you ten definitive answers. Here’s exactly what you wanted to know:


hair washing

The truth about washing

Q: I read you should wash your hair as little as possible… is this true?

A: ‘Not washing your hair or letting it “cleanse itself” is nonsense,’ says trichologist Phillip Kingsley. ‘You take your hair to the same places you take your face, and you know how dirty your face gets after a day.’
What’s more, modern formulations are mild enough to use every day while still being effective – though most experts we spoke to agree that alternating your shampoo every day is a good way to avoid build-up and also allows you to service your hair’s different needs, such as moisture, colour-enhancement and volume.
How you wash is as important as how often, so make sure you’re cleansing correctly. ‘Hair should be soaked through and rinsed for about 30 seconds before shampooing,’ says Kingsley, ‘and you shouldn’t need more than a 2p-sized dollop. Massage – don’t rub – and rinse with a vengeance. Hair should literally be squeaky clean. Apply conditioner from mid-length to ends only and, again, rinse like mad.’


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