/var/elleuk/storage/images/beauty/hair/hair-features/hair-hotlist4/kerastase/12995524-1-eng-GB/kerastase_GA_OLD.jpg
Kerastase Masque Nutri-Thermique , £24.90
Kerastase
/var/elleuk/storage/images/beauty/hair/hair-features/hair-hotlist4/paul-micthell/12995534-1-eng-GB/paul-micthell_GA_OLD.jpg
If you’ve thought of having a Brazilian Blow-dry but are nervous of taking the plunge then Paul Mitchell’s new Keratin treatment and products are a great alternative. In salon your hair is treated with a Keratriplex Treatment that uses keratin derived from sheep’s wool to penetrate each strand, rebuilding any broken bonds that weaken the hair. The result is stronger, shinier, sleeker hair. At home you can use the once weekly Keratin Intensive Treatment and the Keratin Cream Rinse (instead of your usual conditioner) to ensure longer-lasting results.
Paul Mitchell Awapuhi Wild Ginger Keratin treatment, around £30, Keratin Intensive Treatment (pictured), from £14.95 and Keratin Cream Rinse, from £7.95
Paul Micthell
/var/elleuk/storage/images/beauty/hair/hair-features/hair-hotlist4/shu-uemura/12995544-1-eng-GB/shu-uemura_GA_OLD.jpg
If your hair is frizz-prone then this duo is for you. The shampoo and conditioner leaves hair squeaky clean and gives tresses a healthy dose of omega fatty acids 3, 6 and 9 which help to leave a super sleek finish. A word of warning: these products are so effective they should be reserved for only the unruliest of hair, otherwise your tresses may end up looking flat.
Shu Uemura Shusu Sleek Shampoo, £22.50 and Conditioner, £30.50. Enq: 0800 633 5021
Shu Uemura
/var/elleuk/storage/images/beauty/hair/hair-features/hair-hotlist4/john-frieda/12995554-1-eng-GB/john-frieda_GA_OLD.jpg
John Frieda Root Awakening, £4.79
John Frieda
/var/elleuk/storage/images/beauty/hair/hair-features/hair-hotlist4/schwarzkopf/12995564-1-eng-GB/schwarzkopf_GA_OLD.jpg
Schwarzkopf OSiS+ Shine Duster, £11 at Adrian Allen Hair
Schwarzkopf
/var/elleuk/storage/images/beauty/hair/hair-features/hair-hotlist4/ojon/12995574-1-eng-GB/ojon_GA_OLD.jpg
Ojon Extreme Hold Hairspray, £24
OjonOctober sees a host of new, innovative and down right exciting hair product launches. From the extended Moroccanoil range (shampoo, conditioner and hairbrushes, we can’t contain our excitement either) to the at-home keratin products by Paul Mitchell (that’s right the same ingredient that’s used in Brazilian blow dries), here’s ELLE’s rundown of the hottest new hair products…