Straight hair this season is poker straight; there’s no middle ground, no ‘bend’ in the rules.
So it’s time to dig out your straighteners and snap up a shine spray (ELLE loves Bb Shine On, £21.50).
While the texture is uniform – straight, sleek and shiny - the way you wear it is up to you. At Versus a panel of hair was slicked back at the front, over at Siriano the top section was pulled into a comb. Models at Elie Saab and Antonio Berardi flaunted blunt fringes whereas at Jean Paul Gaultier hair was divided into a strong centre part.
The look of the season went to Prada, where colourful clip-in extensions added extra interest to an otherwise simple hairstyle.
Watch hairstylist Adam Reed's guide to straight hair here...