It seems that 2017 is the year of celebs embracing movie-style hair transformations for our entertainment. Ok, and also because they probably fancied a new look.

The specific look of choice? Blonde, blonde and more blonde.

First Kim K embraced a second stint with her Daenerys-esque icy blonde extensions, then Em Rata rocked a temporary blonde wig and now Selena Gomez has joined the ranks with her own dirty blonde lob.

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Yup, the 'Fetish' singer swapped her signature dark brown hair for a choppy blonde bob with natural-looking roots at this weekend's American Music Awards.

preview for Selena Gomez dyed her hair blonde for the AMAs 2017

Pairing her grungy new hair with a Coach leather biker jacket dress, we're seriously feeling Selena's new Madonna vibes.

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The 25-year-old singer went on to perform at the awards and worked a wet look twist on her new 'do. Very SS18 if we do say so ourselves.

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We didn't catch sight of rumoured new boyf (old boyf??) Justin Bieber but with hair that good we're guessing the couple are a sure thing.