It seems that 2017 is the year of celebs embracing movie-style hair transformations for our entertainment. Ok, and also because they probably fancied a new look.
The specific look of choice? Blonde, blonde and more blonde.
First Kim K embraced a second stint with her Daenerys-esque icy blonde extensions, then Em Rata rocked a temporary blonde wig and now Selena Gomez has joined the ranks with her own dirty blonde lob.
Yup, the 'Fetish' singer swapped her signature dark brown hair for a choppy blonde bob with natural-looking roots at this weekend's American Music Awards.
Pairing her grungy new hair with a Coach leather biker jacket dress, we're seriously feeling Selena's new Madonna vibes.
The 25-year-old singer went on to perform at the awards and worked a wet look twist on her new 'do. Very SS18 if we do say so ourselves.
We didn't catch sight of rumoured new boyf (old boyf??) Justin Bieber but with hair that good we're guessing the couple are a sure thing.