If you stalk Kim Kardashian's Instagram as much as we do (arguably not possible) then you might have noticed the recent baby mama's obsession with all things millennial pink.
Whether a princess-worthy frothy pastel pink tulle gown she casually donned in a back garden for a recent photo shoot...
Embracing one of 2017's hottest make-up trends, peachy pink eyeshadow courtesy of make-up pro and Kardashian klan friend Ariel...
Or simply lusting over a 1980s candy pink Lamborghini so epic it could rival Kylie's push present Ferrari any day, it seems Kim K's having a rose tinted moment.
The only thing left to do? Swap her icy blonde locks for bubblegum extensions to complete the millennial pink look. Which is exactly what the mum of three did. Taking to Twitter, the 37-year-old revealed how bored she was with her platinum hued hair that took a cool 17 hours to achieve, saying: 'I can't even tell you how over my blonde hair I am!'
Putting her money where her mouth is, Kardashian-West then gave us a sneak peak of her new look, and you guessed it, it's bright pink.
Complete with an appropriately cute Care Bear-esque filter, the KKW founder debuted her new look on Twitter, asking her followers: 'Hey guys, do you like my new hair?'
Whenever there's a major Kardashian hair makeover, our beauty investigators are inclined to ask whether wig trickery played a part in the Frenchie from Grease style transformation, but Kim immediately rebuffed any suspicion, confirming her new hair's authenticity on Twitter: 'I don't really do wigs. It's real.'
The hairstylist behind her neon new look? None other than A-list hair pro Chris Appleton aka the man responsible for Kim's original ice blonde transformation.
So what outrageous colour can we expect next from the hair chameleon? Well, according to Kim, it won't be brunette any time soon, Tweeting: 'Wait the thought of going back dark makes me sad.'
Pink it is.
