Jeremy Scott continues to bring kitsch cool to the masses with his first fragrance for Moschino. Housed inside a teddy bear, (of course) rip off its head to spritz the pleasently unisex fragrance, then nestle it back on your dressing table among the elegant bottles and glass jars. Or shove it on the bed between the pillows and cushions. Or carry it round in your bottomless tote bag. But whatever you do, do not call it a toy. And keep children away; this is an £80 collectable modern icon.
Moschino Toy is available exclusively in Harrods now.
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