Do you know what colour Kylie Jenner’s hair is now? Green? Black? Blonde? No, we have no idea either, she’s that much of a hair colour chameleon we can’t keep up.

But Kylie’s revealed her propensity for hair dye isn’t as superficial as you may think.

Taking to her new website and app, TheKylieJenner.com, Kylie explained the reasons for dying her hair, and made herself become a lot more relatable in the process.

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‘I first dyed my hair when I was 16. I dyed it blue and I never even asked my mom. After that, I've just had this addiction to changing my hair. It makes me feel like a new person. I love feeling different and I love leaving the house knowing that nobody has ever seen me this way.

‘Constantly changing up my style makes me feel creative and it helps me with my confidence. If any of you are going through something in your life and you want a change, experiment with your hair—it's so much fun and you'll feel totally liberated. It just makes me feel so good about myself. In the end, always own your own style and your own judgment and people will support you.’

Kylie: hair idol and everyone’s personal cheerleader. Who knew?