6 Cruelty-Free Make-Up Brands To Invest In

The best socially responsible make-up ​brands


When was the last time you checked to see if your makeup is cruelty free? 

It's easy to pick up free-range eggs or fairtrade bananas, but sometimes it can be hard to find the right information about your beauty products. 

There are places, such as Body Shop and Lush, that market themselves on being cruelty free, so we know  that these brands are particularly ethical in their approach. 

But, other than these, which brands test on animals? And which are cruelty free?


Big name brands aren't required to tell you that they test on animals,  so it can be hard to know whether the beauty products you use on the reg are actually ethical or not. 


For cosmetics companies, animal testing has been banned in the UK since 1998, but with global companies producing overseas, it's difficult to know for sure. 

To help you out, we've compiled a list of the best, easily available makeup brands that don't test on animals at all, so you can put make-up on with a clear conscience. You might also have just found the perfect excuse to purchase some new make-up…

Bare Minerals

Bare minerals doesn't test on animals, at all. Their makeup also happily doesn't contain any preservatives, oils, fragrances or damaging chemicals. 



Aesop products have some pretty good credentials, aside from the minimal, artistic packaging. They do not test on animals, and all their products (aside from the brushes) are entirely vegan, meaning it's worth the investment. 

Burt's Bees


Burts Bees are certified as cruelty-free by PETA's Caring Consumer Program, meaning that they do not test on animals at all. Their products aren't vegan, as the main ingredient in most of their products is beeswax- one of nature's best moisturisers. They also won the title 'Best Natural Beauty Brand' this year, at the Sunday Times Style Awards.    

Soap & Glory


Soap & Glory are very adamant about their cruelty-free status, and none of their products have been tested on animals. They show this by supporting an organisation, alongside Boots, called 'FRAME' which stands for Fund for the Replacement of Animals in Medical Experiments. 

With a lipstick named 'sexy motherpucker', it might be time to try out some Soap & Glory makeup.  

Natural Collection at Boots

We believe you can never have too many lipsticks! 💄 #bbloggers #SS16 #getthelook #lipstick #motd

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Boots are ace for cruelty free makeup, as they have always been against animal testing and are committed to staying that way. Both their 'natural collection' line and 'No.7' are cruelty free. 

Barry M

The multicoloured beauty brand has never tested on animals, and many of their products are vegan. They explain on their website that, 'at Barry M, we love cosmetics but we love animals too.'

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