When you are summoned to a top secret Charlotte Tilbury event, as a Beauty team, you know this is not just another (albeit amazing) lipstick.
The secret of Charlotte Tilbury 'Scent Of A Dream' is finally out. And yes, it's a perfume in case you hadn't guessed.
Having been brought up in ibiza, the debute scent is inspired by her childhood. Frequenting flea markets and experimenting with oils started Charlotte on an adventure with scent.
Described as a 'mind-altering fleuretic' - a new fragrance category defined by Charlotte - the perfume is pretty powerful by all accounts. 'I have been mixing my own Secret Scent for years and have been fascinated by the idea that one's perfume can attract others and also change the energy frequency of the people and environment around you. I believe you can use Scent of a Dream to create an emotional pathway with someone else's energy centres: their brain, heart and sex receptors, igniting the senses. You can directly alter their state of mind and body through this scent. It sparks a subliminal key to attraction.'
It makes sense then to utilise an old friendship and enlist a face to capture the essense. Kate Moss and Charlotte Tilbury have been friends for 25 years.
'This is Kate as you've never seen her before. Bewitching, beguiling, and entrancing. Kate on a true soul level, encompasses everything that is ethereal and powerful about this perfume. I have known Kate for 25 years now, and have had so many incredible experiences with her… she gets me, and she gets the scent! She instinctively knew how to convey on camera the way that this scent is a portal for love, light, power, positivity and sex. She is the ultimate modern day icon, and I knew she would have the aura and the abandon that I needed to communicate the magic of Scent of a Dream!'
You want to smell it right? You'll have to wait till 15th August at the Selfridges beauty hall. In the mean time, a final word from Kate Moss
'Charlotte and I have always had this instant, naughty chemistry – We danced side by side together during the shoot. Charlotte has this electric passion and energy for life – she's a bit magical. It felt totally natural to do her first fragrance campaign together!'