Kylie Cosmetics represents the finest example of the importance of social media for your brand. The Kylie Lip Kits are so popular they sell out within hours of Kylie announcing a new drop on her Snapchat channel.
She began the hype for her brand new Kyshadow palette recently and it paid off. For her, anyway. The rest of the cosmetics buying world? Not so much. According to her good friend and hairstylist Jen Atkin, Kyshadow managed to sell out in less than a minute. Less than a minute!
The successful small proportion of America will be thrilled, Kylie's bank manager being top of the list, but the rest of us will have to wait and watch all Kylie channels with baited breath for the next shipment. Here is what you can expect:
"The Bronze Palette | Kyshadow Kit
Contains: 1 Kyshadow pressed powder eye shadow palette (net weight / pods net 9 X 1.40 grams / 9 X 0.05 oz)
The #KylieCosmetics Kyshadow pressed powder eye shadow palette is your secret weapon to create the perfect Kylie eye. Each Kyshadow Kit comes with 9 pressed powder eye shadows that can be used together to recreate Kylie's favorite looks or customize your own.
Each Bronze Palette contains the following shades: Jasper (matte finish creamy beige), Quartz (satin finish champagne gold), Topaz (matte finish true taupe), Goldstone (satin finish bronze), Citrine (matte finish bright orange), Tiger Eye (matte finish light golden brown), Hematite (matte finish chestnut brown), Bronze (matte finish chocolate brown), Onyx (matte finish black).
The Kyshadow kit pressed powder eye shadows are talc and paraben free, have medium buildable coverage and a velvety smooth texture.
Limit 1 palette per customer."
And for a little sneak peek: