Today in teenage beauty moguls: Nineteen-year-old model Hailey Baldwin is launching her own line of cosmetics with Australian beauty company ModelCo. Coming in November, the collection will include 25 pieces ranging from a $19 lipstick to a $42 contouring palette. Baldwin helped develop the products and, because she has 7 million followers on Instagram, came up with the social media hashtag #TheBeautySquad to promote it.

Baldwin announced the collaboration on Sunday and is set to shoot a campaign in Sydney at Bondi Beach in November. The makeup will be available on ModelCo's online store and at Australian beauty chain Mecca Maxima.

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The model tells WWD the collection is "all about my signature go-to products," and that the products will be "affordable, accessible, and combine quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging, and premium formulas." For an idea of what that might look like, look no further than Hailey's own beauty-inspiration-filled Insta feed:

From: ELLE US