You never see a woman wearing a hijab in national beauty campaigns. That's about to change with CoverGirl's announcement of beauty vlogger Nura Afia as its newest brand ambassador. This is another move toward inclusivity from the beauty brand, which also just named James Charles as its first-ever male face.

The Denver-based Moroccan Muslim beauty guru launched her YouTube page, Babylailalov, in 2011. She has since amassed 213,000-plus subscribers and 13 million views doing tutorials for everything from smoky eyes to how to wrap a turban.

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Afia joins CoverGirls Sofia Vergara and Katy Perry in the diversity-focused #LashEquality campaign. She will star in the upcoming commercial for CoverGirl's So Lashy Mascara and will be featured on a big billboard in NYC's Times Square (nbd).

"It feels so surreal," Afia says. "I never thought I would see Muslim women represented on such a large scale."

Let's celebrate with a look back at some of Afia's incredible beauty looks:

From: ELLE US