Winter sexy is coming. Today, Kit Harington, aka Jon Snow on Game of Thrones, was announced the new face of Dolce & Gabbana's fragrance line, The One for Men. His gig will start in September 2017, following previous celeb spokesmodel Matthew McConaughey. Harington last starred in a fragrance campaign for Jimmy Choo Man back in 2014.

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"Kit Harington is exactly how we see the Dolce&Gabbana man: young, naturally charming, charismatic, with a personality rich in traits. There could be no other face for The One for Men," Domenico Dolce and Stefano Gabbana shared in a statement.

Based on previous commercials for the cologne, we can look forward to some dramatic, cinematic black and white ads–and shirtless scenes (please?)

From: ELLE US