Kim Kardashian Is launching her next endeavor, KKW Beauty. Here are all the details, so far:
1. It is a full beauty line.
Kris Jenner revealed as much when she posted a congratulatory tweet to Kim. She wrote, 'I am so proud of you @kimkardashian and excited for your beauty line #KKWBEAUTY!!'
2. It is launching on June 21.
3. It already has an Instagram account and website.
4. You can sign up for early updates.
5. The aesthetic is similar to her collab with Kylie Cosmetics.
Back in April, Kim launched a lip kit collaboration with Kylie. The four nude shades were boxed in a muted pink package with 'KKW' in bold. Seems like Kim's beauty line is taking on a similar look. So far, there's no word on exactly what types of products there will be. Make-up? Skincare? Hair gummies? Possibilities are endless.
6. Kim hinted at the launch when she collaborated with Kylie.
She had a note in the box that read 'have a surprise coming soon!' This is probably what she meant.
7. Her make-up artist is stoked about it.
Kim's go-to make-up artist Mario Dedivanovic (better known as @makeupbymario) posted the teaser video on his Instagram as well, writing 'The Glam Queen has arrived... get ready to be SNATCHED.'
8. The first product will be a contour kit.
Kim K has released more info on the specific products included in her KKW make-up collection.
Starting with a double-ended cream contour and highlight kit (but of course) to launch on 21st June, Kim's debut beauty product will be available in four different shades: Light, Medium, Dark and Deep Dark.
The kit also comes with a blending brush and sponge so you can keep your Kardashian contour flawless.
Costing $48 (roughly £37.50), you can get your hands on one at kkwbeauty.com from the 21st.
9. She is also creating a perfume.
In an interview with WWD she said she'll be launching a fragrance at the end of the year. She also posted a sneak peek photo. She is, notably, launching it without a licensing deal (which is the route most celebs go).
10. KKW Beauty's first launch is projected to make £11.3 million in 5 minutes.
'We are definitely prepared for the demand,' Kim told WWD. 300,000 units of the Creme Contour & Highlight Kit were produced and industry sources expect the product to sell out in five minutes.
11. It won't include a lip kit.
Telling WWD, Kim revealed, 'I am older than Kylie. We definitely have a different audience. We do have a lot of similar things—but we aren't doing the same products, so we won't run into that overlap. We're really cautious of that. We work together to make sure that we don't overlap like that.'
12. It sold out in under three hours.
Yesterday, kkwbeauty.com went live and lo the internet broke. Less than three hours after the site was launched, Kim Kardashian confirmed that all of the contour and highlight kits had sold out.
In fact, she live tweeted the whole process.
Stay tuned for more news as it comes.
