At 12 p.m. EST, Kim Kardashian's beauty site went live, and the line went on sale. Less than three hours later, at 2:38 p.m., Kim Kardashian confirmed that all the contour and highlight kits are sold out.

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Brown, Text, Tan, Beige, Peach, Natural material, pinterest
What kkwbeauty.com looked like at 3:15 p.m.

In fact, she live-tweeted the entire sell-out process. The medium and light kits sold out in less than 30 minutes:

The final two kits, Deep Dark and Dark, were gone before 3 p.m.:

All that remains is her KKW Creme Liquid Lipstick Collection that she released with Kylie Cosmetics in April...and that's just for now:

Brown, Text, Peach, Font, Tan, Beige, Maroon, Chemical compound, Rectangle, Plastic, pinterest
The only item left on kkwbeauty.com as of 3:15 p.m.

The contour/highlighter kits are starting to make their way on eBay. The most expensive are going for roughly four times the retail price:

Product, Brown, Text, Line, Font, Azure, Peach, Tan, Parallel, Beige, pinterest

WWD reported Monday that industry sources expect Kardashian to bring in $14.4 million in sales if all 300,000 of her initial launch kits, priced at $48 each, sold. So, it looks like Kardashian has good reason to celebrate tonight...and start work on that next product drop.

From: ELLE US