CoverGirl announced today that their latest brand ambassador is Maye Musk, a 69-year-old fashion model, entrepreneur, and dietitian. Musk's newest roll comes just a few months after CoverGirl signed beauty blogger Nura Afia as its first CoverGirl in a hijab, and James Charles, as its first cover boy, in a push to bring more diversity to the beauty industry.

'I think that's one thing that's kept me working in this industry for so long, my interest in self-representation,' Musk said in a press release. 'It's a big part of my role as a dietitian, too—helping people feel happy, healthy, and confident exactly as they are.'

While Musk has been modelling for over five decades, she's also earned two Master of Science degrees in dietetics and nutrition and has run her own nutrition business for over 45 years.

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It appears that her entrepreneurial spirit rubbed off on her son Elon Musk, the SpaceX and Tesla CEO and PayPal founder, who she raised mostly as a single mother along with his two siblings.

'Maye Musk is not only a timeless beauty, but a visionary who has always followed her own path, creating new opportunities and paving the way for so many others who might not meet the industry standard of 'model,' but are truly beautiful in every regard,' Ukonwa Ojo, the SVP of CoverGirl, said. 'She is unstoppable and, together, we're just getting started!'

From: Town & Country US