YouTube just revealed new insights on the most popular videos surrounding the launch of Rihanna's new makeup collection Fenty Beauty and it's safe to say the Navy is makeup obsessed. The singer's beauty venture made a wildly popular debut with more than 132 million views on Fenty Beauty related content in the first month alone.
Fenty Beauty launched on September 8th with a clear message of inclusivity as illustrated by the 40-shade foundation collection and an ad campaign starring the diverse casting of Slick Woods, Halima Aden, Paloma Elsesser, Duckie Thot, and Camila Costa.
The sentiment seems to have resonated with viewers and beauty vloggers alike as YouTube notes part of the success is due to the support of the multicultural community on YouTube.
YouTube also compiled the top performing videos from an eclectic group of beauty vlogging experts. Taking the top spot is Jeffree Star with 7.2 million views while Nyma Tang and NikkiTutorials hold the second and third spot, respectively.
Let this be a lesson to beauty brands out there: Inclusivity and diversity matter.
Watch the top five videos below.
1. Fenty Beauty by Rihanna...Hit or Miss?
2. Fenty Beauty Pro Filt'r Foundation Review
3. Rihanna: Fenty Beauty Review+ First Impressions
4. Fenty Face: The Secret To Rihanna's Killer Radiance
5. Fenty Beauty Rihanna Makeup Tutorial
