Rihanna's Fenty Beauty Named An Invention Of The Year Because It's *The* Invention Of The Year

A much-deserved prize!

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Rihanna's Fenty Beauty has lit up all our lives, and it's about time it was recognised by the establishment!

Time magazine announced their 25 Best Inventions of the Year and, of course, Fenty Beauty is on the list. It's a pretty impressive list, and it's no surprised to see the makeup empire next to such innovations as the iPhone X and mugs that self-heat your coffee (!!!).

Queen Rih Rih spole to Time about being included on the list.

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'It was important that every woman felt included in this brand,' she said. 'We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.'

'I never could have anticipated the emotional connection that women are having with the products and the brand as a whole,' she continued. 'Some are finding their shade of foundation for the first time, getting emotional at the counter. That's something I will never get over.'

YES! Next up: All make-up brands adopting this philosophy and also, Rihanna adopting me.

From: Cosmopolitan
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