Now here's a sign of the times. A new survey has revealed that the average British teenager's beauty bag is worth more than double that of their mother's.
According to 2,468 mothers aged 35 and over, the value of their cosmetic goods comes in at around £180, whereas their daughters that they live with aged 13-19 have a collection worth £425.
The poll, conducted by vouchercodespro.co.uk as part of ongoing research into our current spending habits, found that nowadays it's the mums who are more likely to borrow products from their daughter's make-up bags, not the other way round.
While initially surprising, it makes sense given that millennials and Gen Z girls grow up in the age of beauty tutorials, selfies, Snapchat and Instagram. The Kylie Jenner-ation, if you will.
Beauty has been democratised, and with it comes self-expression and experimentation taking place in public forums. Unlike the previous generations which could make mistakes without them being forever visible online, teenagers today have their beauty looks scrutinised and judged – by way of likes and comments – even when executed with skills to rival professional make-up artists thanks to their YouTube dedication.
"It's more than a daily necessity for some, it's an art form"
Interestingly, the top three products that the mothers in question spend the most on each year were revealed as lipstick (about £50 per year), foundation (£45) and moisturiser (£40) respectively. When guessing their daughters' list, however, the top responses were revealed as mascara (about £180 per year), foundation (£155) and eyeshadow palettes (£105) – the latter having enjoyed a real resurgence in popularity presumably thanks to its photogenic potential, both in its packaging and on application.
George Charles, spokesperson for the research, commented that "some teenagers and women will spend hours trying out new looks, and even making videos to share with others.
'It's more than a daily necessity for some, it's an art form – although we're sure some would like it to be a little less expensive.'