Mascara lovers will know that the perfect product is hard to come by - one that combines the ideal brush, formulation and staying power.

While 2017 was arguably the year of the brow, according to Pinterest searches for 'lashes' have gone up 152%.

And this week, Pinterest unveiled its Pinterest 100 report, which revealed that the most popular mascara on its site is (drum roll please...) Too Faced's Better Than Sex. The product was saved or re-pinned more than 61,000 times in 2017.

Fans of the mascara say the 'hour-glass' shaped brush, plus the collagen-infused formula - which is also vegan-friendly and contains acacia tree extract to nourish - makes for the longest, fullest lashes, while the film-forming finish means it doesn't budge or smudge.

And all this for a product that costs just £19. You can buy it in the UK via Debenhams and Selfridges.

From: AR Revista