Serena Williams Might Be Launching A Make-Up Line And We're Pumped

The athlete and new mum filed trademarks for a possible make-up line.


Olympic athlete, new mum, wife and all round epic woman, Serena Williams' life CV is already seriously impressive. But when you're as much of a boss as Serena, you don't stop there.

The latest role Williams is planning on totally nailing? None other than make-up mogul.

Yup, in between getting married, giving birth and having a trio of ginormous billboards dedicated to her, the tennis pro has found the time to claim a piece of the beauty pie.


According to recently discovered trademark documents, the 36-year-old is planning to pull a KKW with make-up, hair and body products all possibly in the pipeline.

Spotted first by TMZ, Williams appears to have filed paperwork back in January trademarking the name 'Aneres' (her own name spelt backwards). The proposed trademarks confirm the Aneres name across no less than 18 beauty categories including lipstick, lip gloss, eyeshadow, powder, foundation, eyeliner, mascara, make-up remover, skin care, perfume, body lotion, shampoo, dry shampoo, hair rinses, hair spray and gel, cosmetics cases, and make-up brushes. Phew.

Well when you're Serena Williams, it's go big or go home.

As Glamour noted, the only category not mentioned is brows. But with eyebrows as on point as Serena's, we're hoping it's just a matter of time.

Here's to more female entrepreneurs taking control of the beauty industry and creating products for women by women.

Serena, if you need someone to test a lipstick, call us.

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