Max Factor False Lash Epic Mascara, £11.99
Apparently 93 million selfies are taken around the world each day. How does this relate to mascara you ask? Well, Max Factor took this research and put their experts to work creating this - a new wand that defines and fans out each and every lash . Both in, and out, of photos.
With 36 shades from postbox reds to sandy beiges, there's a little something for everyone with these (really rather satisfying) clicky lip pens. A wise investment if we ever saw one.