L’Oreal's Makeup Genius App

It really is genius

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By India Smith

How would you like to try on make-up, without actually trying on make-up?

 

 

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We have all had that moment of desperation whilst running into Boots to grab a foundation or powder, but to our horror when we get home the colour is 3 shades too dark.

But now, those flustered moments can be a distant memory, and it’s all thanks to the make-up moguls at L’Oreal. The Makeup Genius app allows you to try selected products on your face and even follows your facial movements. Whether it’s pouting or attempting your sexiest scowl, the app shows you what the product will look like with your every expression.

You start with a snapshot taken of yourself, your phone is then turned into a ‘magic mirror’, allowing you try before you buy, helping you to explore all L’Oreal colours and collections from the comfort of your very own home. Sounds good right?

Makeup Genius uses technology fresh from Hollywood studios, making this the first virtual app of its kind for the world of beauty. The app cleverly pinpoints 64 places on the face, ensuring that the reflection you get is in accurate mirror form. From lipstick to eyeliner, the entire L’Oreal range is available (virtually) at your very own fingertips (and face).

Whether you’re testing the latest shade of eye shadow, or just want a bit of make-up fun, the Makeup Genius is sure to keep panic purchases at bay.

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