Beauty brand Shiseido has called on Lady Gaga for a make-up campaign with a difference. The pop star will play photographer and model by shooting 50 different selfies to showcase just how effective the brand’s products are for creating different looks.
Forty-six of the ad images will appear in different newspapers in Japan over the New Year period, with the remaining four being published on Monday 5 January.
There are no plans to use the images outside of Japan, but here's hoping Gaga will post the pictures to her Instagram account. All eyes on @ladygaga then…
IMAGE SOURCE: INSTAGRAM @ladygaga