Ciaté signs Olivia Palermo

New role as Creative Director

Olivia Palermo has scored a big beauty role. The New York-based socialite has been signed by nail and make-up brand Ciaté. But rather than model (she’s fronted campaigns for brands like Hogan and Rochas), Palermo has been appointed as Creative Director, according to WWD.com.

 

The high-profile role will involve giving feedback on new products, as well as collaborating on four make-up and nail collections between now and spring 2016. The first collection will go into Sephora this May (fingers crossed it will reach the UK too).

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‘I've been involved with the colours, packaging, marketing, the formulas, and working very closely with [CEO] Charlotte [Knight] to make sure that everything is to the detail of how I like it,’ Palermo said. ‘Everything is a learning process, and educating yourself on beauty is different than fashion, but they both go hand in hand.’ ­

Palermo's first collection will see the products encased in gold and leather packaging inspired by her own style. Products include a face compact; lipstick; suede-textured eyeshadows (the fashion fabric of the season); and polishes.

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