Backstage isn’t all about trends, it’s a platform for brand new products. And who better to road-test them than the world’s top hair and make-up artists?
These are the 2015 products set to become staples in our make-up bags and bathroom cabinets. Want a sneak peek? Circle your diary for these backstage beauty debuts.
You saw it here first…
MAC Studio Waterweight Foundation
Spotted: Donna Karan (New York), Mary Katrantzou (London), Marni (Milan)
A staple at countless backstages, make-up artists have already dubbed this the foundation of the season. Why? According to Sam Bryant who raved about it at Simone Rocha, it “looks like your own skin, but fresher”.
Redken Braid Aid 03
Spotted: Dolce & Gabbana (Milan), Valentino (Paris)
Runway-ready braids and twists were made easy backstage thanks to this clever lotion that adds grip and hold. Guido used Braid Aid 03 to create the loose chignon at Dolce & Gabbana making it top of our updo shopping list.
Armani Runway Fall Winter 2015 Collection
Spotted: Giorgio Armani (Milan)
It doesn't get more bespoke than this. Mixed at the backstage test using Armani’s Runway Lab, this collection includes the show's custom-made shades masterminded by Linda Cantello.
Bumble and bumble Surf Infusion
Spotted: Erdem (London)
The secret ingredient behind Erdem’s Hitchcockian ponytails. Anthony Turner teased models’ crowns with it for a slept-in look but it’s also ideal for hydrating coarse hair. Think iconic Surf Spray mixed with serum.
Burberry Eye Colour Cream in Mink No.102 and Charcoal No.114
Spotted: Burberry Prorsum (London)
It was all about the eye at Burberry for A/W2015. Wendy Rowe used these buildable shadows in Mink and Charcoal shades for the ultimate Brit girl smoky eye.
MAC AW15 Trend Forecast Palette
Spotted: Holly Fulton (London), Emilio Pucci (Milan)
The easiest way to access the look of A/W2015, now. MAC’s Trend Forecast Palettes (available in lip and eye) feature six on-trend shades that were on repeat at all four Fashion Week backstages.
TONI&GUY Glamour Sky High Volume Dry Shampoo
Spotted: Matthew Williamson (London)
How to create Kate Moss meets Brigitte Bardot texture? Mark Hampton spritzed models with this new dry shampoo at Matthew Williamson for an instant volume boost.
NARS Blush in Tribulation
Spotted: Rodarte (New York), 3.1 Phillip Lim (New York)
Glowing cheekbones were quite the trend backstage at New York. We suspect this new blush was partly responsible. It looks like a highlighter but the golden beige colour imparts a dewy glow on skin.
MAC Mineralize Timecheck Lotion
Spotted: Prabal Gurung (New York), Sass & Bide (London), Blumarine (Milan)
Shrinking pores and blurring imperfections, this miracle worker was used to fight models' fatigued skin. Make-up artists also used the super-lightweight lotion as a primer before applying make-up.
Wella EIMI Dry Me
Spotted: DKNY (New York), Emilio Pucci (Milan)
Put this dry shampoo on your radar - aka the finishing touch to Emilio Pucci’s blown-out hair. It regularly turned up in Eugene Souleiman’s kit bag to give models’ hair light but textured volume.
MAC Midnight Well Shadow
Spotted: Libertine (New York), Jean-Pierre Braganza (London)
Meet the little pots of wet/dry pigment set to transform the way you use eyeliner. Available in four dark shades, the mini well in the middle is cleverly engineered for wet use.