They say beauty has no age, and SpaceNk's new Timeless Beauty campaign is proof.
Showcasing some of the best AW15 trends, the campaign demonstrates how each look can be translated across two different models - with a 30 year age gap no less.
After surveying 518,000 UK women, they found that it was actually around the age of 55 when women spend the most on beauty. However interestingly, these women also felt that they weren't reflected in the majority of beauty campaigns, admitting to feeling ignored and bombarded with images that are not relatable.
With this in mind, SpaceNK sought to support the vision of timeless beauty, and create debate out of the subject. In addition to the window campaign, women will be able to go in store for advice and tutorials on how to recreate the trends feature in an age appropriate way.
The first makeup look, by Andrew Gallimore for Nars, is inspired by the lash focused looks seen at Giambattista Valli, Alberta Ferretti and Nina Ricci.