Pat McGrath’s Debut Gold001 Goes On Sale

You don’t want to miss out on the product of the year


Do yourself a favour. Open your calendar app and put in an alarm for 4pm today because Pat McGrath’s highly anticipated Gold001 will be up for grabs on her site, PATMCGRATH.COM.

In case you missed it, Pat made headlines a few weeks ago when she made models look as though they’d been kissing liquid gold at Prada. Since then, everyone in the beauty world has been waiting with baited breath for her to release a launch date. And it’s finally here.


Things to note:

It looks like an eye shadow but can be used anywhere on your face.

A small amount goes a long way thanks to the intense pigment.

Apply it dry for a wash of colour or dip a brush into the mixing medium for a molten effect.

You can even mix it with brow gel for gilded arches.


This afternoon, 1000 limited-edition compact kits will go on sale at $40 (around £26) and it comes encased in a plastic pouch filled with gold sequins. Gah!

So, what’s in this party bag?

The covetable Gold001 pigment, a patula to crush and mix the pigment, a second life container to create your own custom formula and Mehron Makeup Liquid Activator to take your experiment to the next level.

McGrath has promised to debut a complete makeup line by late 2016, but until she does, we advise you to be at your computer with your credit card handy.

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