To celebrate the launch of eponymous make-up line finally launching in the UK after much petitioning (mostly on our part), the has named a lipstick after our very own Princess Charlotte. And world’s gone wild for it.

The Le Marc Lip Crème in Charlotte, £24, is a deep berry pink, which global vice president of Marc Jacobs Beauty Catherine Gore says ‘is inspired by the deepest saturated pink tones of an English Rose.’

As for the contents, we can confirm the Crème’s pigment-packed, velvety smooth formula gives bang for its buck by lasting through a carb-filled breakfast AND lunch (we tested just to be sure).

Will the lipstick get the Duke and Duchess of Cambridge’s seal of approval? Considering most of us start our beauty journey with a dodgy coloured eyeshadow or an over zealous application of two-shades-too-dark foundation, we’re sure they’ll be over the moon with their daughter’s first foray into make-up.