We hear you; pink eyeshadow takes you straight back to being an awkward teenager experimenting with make-up and failing miserably.
But now's the time to shake that off, because pink eyes are an emerging AW17 trend well worth delving in to.
For proof, look to the likes of Marchesa, Delpozo and Natasha Zinko, where rose-toned lipsticks, shadows and blushers were blended across eyelids for a soft halo of flattering, hazy pink.
On the opposite side of the spectrum there's Oscar De La Renta's dual colour-blocking eyes, which practically rewrite the book on pink's kitsch associations with eye make-up and give the shade a whole new cool persona.
As for colour combinations, pink and blue are pretty much a dream team; case in point the Mark Fast eye look, created by make-up artist Lisa Potter Dixon.
So you're coming round to the idea (we thought you might) but don't know where to start?
The aforementioned Delpozo eye is a great entry level, as it's not too drastic or bold.
Beauty Editor, Joely tried it out at New York Fashion Week and was sold.