In the beginning there were nail varnishes shaped like a stiletto that transformed your regular mani into next level calligraphy.
Then there were Nefertiti lipsticks you could wear on a necklace.
Now, Christian Louboutin have launched their latest so-OTT-it's-actually-gone-full-circle-to-being-cool-again eye make-up collection.
And it's kind of major.
Yes, we like to think of ourselves as Vetements-wearing, minimal-make-up donning laissez-faire women, but sometimes what we really want is a ridiculously bling, gold studded mascara that'll get the most Instagram comments we've ever had.
So when we first saw Louboutin's Les Yeux Noirs collection, we weren't ashamed to say we wanted it all.
Inspired by the traditional Indian dance Kathakali, the four part eye collection includes a mascara, pencil eyeliner, liquid liner and brow definer to 'enhance the feature he [Christian Louboutin] considers most expressive.'
In the man's own words:
I was always fascinated by how much the eyes say. The eyes have a life. Make-up only accentuates what you want to reveal.
But let's face it, we don't know many women who have a casual fifty quid to drop on a mascara. So, whenever we come across what we like to call an 'investment' product, we reckon it's kinda helpful if you know what you're actually getting.
Bring on the pros and cons!
- Yes, the packaging is beautiful, but more importantly the formulas inside are solid. Case in point: the pencil liners are so pigmented that the colour you see in the packaging is actually the colour it looks on your skin. Genius.
- It's fun. With red liquid liner, burgundy mascara (to make blue eyes pop) and yellow and peacock blue pencil liners, that edgy make-up look that your mum says is 'a bit out there' but you know was all over the runways for SS17 can be a reality.
- Looking for longer lashes? The Lash Amplifying Mascara is your man. Oh, and it goes on in about ten seconds - convenience is luxury, people.
- The liquid liner lasts forever. Digital Beauty Ed George Driver swatched both the red and black liners and can confirm they lasted all day.
Side note: This wasn't due to lack of hand washing. George considers her hygiene standards to be of an acceptable nature.
- The packaging may be amazing, but boy is it weighty. Yes, it feels expensive, but keep this one for the carefully curated dressing table rather than the on-the-go make-up bag.
- It's not cheap. With prices starting from £33 up to £58 it'll cost you a pretty penny.
Spenny but worth it. Cancel that ASOS haul and nab yourself a Louboutin mascara instead - the cost per wear is way better.