The ELLE beauty team is, (no exaggeration) in raptures at the news of Balmain Creative Director Olivier Rousteing collaborating with L'Oréal Paris to launch twelve lipsticks in September this year.
There is something about a heavyweight fashion name designing make-up that we can easily invest in that makes our waitlist fingers tingle. This promises to follow in the wake of the highly successful H&M Balmain fashion collaboration from 2015.
The cult L'Oréal Color Riche lipstick (one is sold every 3 seconds worldwide) will be reinvented by Rousteing in line with his much-coveted high fashion aesthetic, in three colour themes, with 12 in total.
'L'Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,' says Rousteing. 'With this collaboration, I'm thrilled to make this idea tangible for every woman around the world.'
Indeed, you can expect a strong Balmain influence , since Rousteing will have creative control of everything from the campaign to the packaging.
There will be jewels. But only in select stores - the lipstick equivalent of Charlie's Golden Ticket, but much more collectable.
It will be limited edition, so start making some room now. You have until September to make sure you can fit it all in. Watch this space...