First Philipp Plein sent models down the runway at his AW17 show with glossed lips and lids.

Then Glossier put a shamelessly shiny lip gloss in their holiday set.

At couture week, Giambattista Valli paired his AW18 collection with varying degrees of lip shine, from slick and clear, to patent red vinyl.

Marc Jacobs' favourite color–shiny–is everywhere lately.

If you grew up in the '90s, glossy make-up might trigger memories of middle school dances, summer camp, M.A.C Lipglass and hair glued to sticky lips. It's fair to say that gloss (and M.A.C Lipglass) have since come a long way. It's now possible to wear sticky make-up without trapping strands of hair or leaving it all behind on the straw to your iced coffee–even during the summer.

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According to make-up artist Katie Jane Hughes, loose powder is the key to keeping your shine in check–'Large fluffy shadow brush around any glossy texture.'

As for applying the lustre itself, Hughes recommends concocting your own shine by layering clear gloss on top of matte pigment. Those in the market for something new have plenty to choose from.

Milk Makeup's clear, non-sticky Face Gloss for example, works like a topcoat for your features, Nyx Lid Lacquer turns normal eye shadow into–you guessed it–eye gloss, and NARS Triple X Lip Gloss makes lips look like PVC.

Here, Hughes demonstrates three ways to wear gloss in real life.

GLOSSY EYES

Slick lavender lids accent an otherwise bare face. To get the look, try Eye Shadow in Beautiful Iris topped with Clear Brilliance Gloss, both by M.A.C.

Face, Hair, Skin, Eyebrow, Beauty, Model, Lip, Hairstyle, Fashion model, Photo shoot,

GLOSSY LIPS

Hughes channeled the opaque lip look at Giambattista Valli couture with super-saturated red gloss. To get the look, try Fiona Stiles Ultrasuede High Intensity Lip Color in Cherry St.

Lip, Face, Nose, Red, Eyebrow, Beauty, Lipstick, Skin, Chin, Cheek,

DOUBLE GLOSS

For a lightweight version of Philip Plein's goth runway gloss, pair taupe lids with magenta lips. To get the look try M.A.C Studio Eye Gloss in Lightly Tauped and NARS Powermatte Lip Pigment in Give it Up

Lip, Face, Hair, Skin, Eyebrow, Lipstick, Beauty, Nose, Cheek, Hairstyle,

Photography By Natalia Mantini Make-up by Katie Jane Hughes Styling by Sabrina Passuntino Hair by Amy Farid at Honey Artists Model Arselajda Buraku at Muse

From: ELLE US