To celebrate the UK launch of Gigi Hadid x Maybelline, the result of a collaboration between the supermodel and the popular beauty brand, Hadid hosted a masterclass in London yesterday with her make-up artist Erin Parsons.
While we got a look into the whole limited edition line-up, which is split between an East Coast Glam Collection and a West Coast Glow Collection, Hadid also demonstrated the potential of her Jetsetter Palette, an all-in-one kit inspired by her on-the-go make-up bag.
'The Jetsetter Palette was always something that I really wanted for myself,' Hadid told us. 'Yesterday coming here [to the UK], doing my make-up in the car with just the Jetsetter Palette was so fun for me – I didn't even pack my make-up bag, I literally just put that in my bag.'
Together with Parsons, she showcased ways in which to maximise the minimal products, proving its versatility and, of course, downright prettiness.
Firstly, she doesn't just use concealer to cover flaws. Sure – she doesn't have any – but that's not why. The pair say concealer should be adopted as an eye shadow primer and a nude lip base, because it creates the perfect blank canvas for colour to make pigments pop – and stay put. (The jury's out on whether this would collect in lines on anyone who doesn't happen to be a millennial. But, still.)
Additionally, Hadid likes to precisely paint concealer beneath her brows to sharpen their lines and give the illusion of them being freshly groomed. Unfortunately, there are only two shades in the palette, so it won't work for eye skin tone.
Speaking of brows, there's no brow-specific product in the Gigi Hadid x Maybelline collection, but the supermodel likes to fill hers in with eye shadow from the palette – as you with would any brow powder. Just be sure to use the matte shades and save the shimmer for your eyelids and cheekbones.
However, don't think that shadows are the only product your eyelids can accommodate. Oh no. Hadid uses blusher on hers. She explains, 'because eyelids have veins in them they go blue sometimes,' and using blush 'makes it look healthy'. It sure does.