With 1 in 5 women buying all their beauty products online and the rest starting to go that way, traditional beauty halls are pulling out all the stops to get us back into their mecca. From independent beauty advisors and foundation matching devices to express treatments and playground-like shopping, the hard part will be deciding where to stop first.
USP: A playground for beauty lovers. Choose from a mix of niche brands alongside some old favourites and try out one of the treatments from their extensive list. Visit ‘The Paint Shop’ for a mani or pedi and choose your favourite colour from a range of nail brands.
Treatments: Check in with the concierge desk and they will arrange everything so you don’t have to. The only problem is choosing where to go first. Need a private room at Blink for waxing and threading? A St Tropez tan? A Hersheson’s blow dry? Some volume from Weave Got Hair hair extensions? You can have it all under one stylish roof.
New Brands: Brands such as Occ from New York and Mily settle in amongst the bigger names of Stila, Phillip B, Nails Inc and Paul & Joe.
Star Buys: Now this is tricky as each brand as it’s own hero product to make you swoon. Something that really caught EBT’s attention were the Mily eye flashes, a stic