Were always curious about what make-up other women love so when Debenhams published their research into regional buying habits we were intrigued to say the least. Some are surprising and some, not so much.
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We’re always curious about what make-up other women love so when Debenhams published their research into regional buying habits we were intrigued to say the least. Some are surprising and some, not so much.
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Irish and Welsh women love long flirty lashes and will re-apply their mascara around three times throughout the day. No wonder then that mascara is always the popular choice at the counter.
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Ladies in the Midlands love to look classic and timeless. Purchases in Birmingham and Nottingham stores show that a classic red lip and matching liner is by far the most popular look and that women in the Midlands tend to own around 10 red lipsticks.
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Results found that Essex girls love false lashes. It also found that some customers at its Lakeside, Romford and Chelmsford stores purchase up to three sets to wear all at once.
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Perfect skin is the holy-grail of beauty down south. YSL’s classic Touché Eclat is a best seller in London, Exeter and Brighton as well as pore-perfecting powders and tinted moisturisers. In fact southern girls are so preoccupied with a flawless complexion they spend up to three hours just choosing the right shade of foundation or tinted moisturiser.
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Scots love bronzer and fake tan according to the results, perhaps as an antidote to the typically cold weather. The survey found that typically we like to apply fake tan on a Thursday evening, allowing enough time for the colour to develop before the weekend.
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Northern ladies, particularly Liverpudlians, love nothing more than a pink lip-gloss apparently. (Although from watching Desperate Scousewives it’s probably safe to assume that Velcro rollers will be pushing gloss off the top spot soon). In addition to gloss, the results showed that Northern women love to make an effort with fake tan and false lashes – buying a new pair every fortnight.