We earn a commission for products purchased through some links in this article.
The New Niche Skincare Brands
If your skin’s a bit lacklustre after our harsh winter weather then read on as we reveal eight new and, as yet, unheard of skincare brands launching in to the UK right now. From one that’s worked with NASA, to another that promises Botox-like results, we’ve tested them all to give you the low-down on what they do and why you’ll want them in your bathroom cabinet.
What is it? Snoxin is the latest product to launch from Indeed (the company behind Nano Blur). It’s packed with peptides such as Matrixyl (which increases the production of collagen), hyaluronic acid and SYN-AKE (to reduce muscle contractions that cause lines), the results are meant to mimic those of Botox. And boy does it work.
Why do you need it? Within as little as a week, one team member had noticed such improvement that two more followed suit by slathering Snoxin on twice daily. Crow’s feet and forehead lines quickly take on a softer, less noticeable appearance. Expect a sell-out.
Snoxin, £29.99 at Boots.com
What is it? The No1 anti-blemish system in the US, this 3-step regime was created by dermatologists Katie Roden MD and Kathy Fields MD. It counts Elle Macpherson, Britney Spears, Alicia Keys and now, the new face of the brand, Katy Perry among its fans. And finally, it’s launching here today.
Why do you need it? Having been formulated by dermatologists it’s a great place to start if you are suffering with acne, before seeking out things like antibiotics and stronger topical creams through your GP. The cleanser contains salicylic acid to break down the comodones (the source of spots). Next, the toner containing witch hazel, glycolic acid and salicylic acid gently lifts away dead skin cells that can block pores. Last, the lotion contains squalane (found naturally in sebum) to make your skin ‘think’ it has enough oil on the surface preventing it releasing more – too much sebu
What is it? Liz Edlich created this line of products for herself, her family and friends. One had rosacea and all of them – living in sun-drenched Malibu - had concerns about accelerated ageing. The products all contain a proprietary blend of powerful antioxidants sourced from resveratrol, acai, grapeseed, pomegranate (among others) as well as several vitamins and minerals.
Why do you need it? The result showed smoother, clearer, plumper complexions, so staggeringly so that Liz wanted to launch her own range. The very same products are now sold in Barneys and launching into Harrods over here from March 4. Radical works hard and fast to visibly improve your complexion, but won’t exacerbate sensitive skins suffering with conditions like rosacea and acne. The antioxidant levels in the products are much higher than those found in well-known, leading, skincare brands. Really impressive.
&gWhat is it? This range is really rather clever - all the products have been formulated for people post treatment (laser, injectibles, microdermabrasion) which explains the unusual addition of Aloe Vera gel in the small line-up (to cool lasered skin), but they work really well for everyone, everyday.
Why do you need it? Along with a Gentle Cleanser, Serum and Moisturiser there are more unusual products that focus on correcting particular skin issues. Such as the Ultra Anti-Bac Cream, £29 an anti-microbial and anti-inflammatory cream that helps prevent spots and the overproduction of sebum, and Advanced Lightening Cream, £49 with mulberry, vitamin C and E that works on brightening the skin and reducing melanin production.
The hero product: The Replenishing Exfoliator, £35, a two-step treatmentcontaining Vitamin C and lactic acid sloughs aw
What is it? For over four years AmeriSciences® and NASA have worked together to create a supplement so powerful it can be used by astronauts in space where their bodies are put under huge stress. The result is AS10 and okay, this may be a food supplement (that looks suspiciously like wine) rather than slather-it-on-skincare but the scientists noticed the ‘side-effects of this supplement’ was an improvement in complexion and when the data comes from the scientists at NASA you can’t really ignore it!
Why do you need it? Containing powerful antioxidants Cupuaçu (a new super fruit from Brazil, know there as a ‘pharmacy in a fruit’), acai, acerola, prickly pear and yumberry – rich in vitamins and minerals; vegetables like spinach and broccoli, among other ingredients, this anti-ageing drink can help improve your skin’s health. Scientists found that drinki
What is it? Swisscode is a concise range of seven skin boosters. Any of the serum-like products can be added into your existing beauty regime. Containing only key ingredients that are highly potent (there’s no unnecessary bulk) they are designed to supercharge your routine. You simply apply direct to skin first thing, and mix a couple of drops with your moisturiser at night.
Why do you need it? There is a serum in the range to suit every skin need from those with lines and wrinkles whether caused by ageing or simply dehydration, to lacklustre or pigmented complexions.
The hero product: This line really caters to each person’s need – tackling what your skin is crying out for. For older skin’s The Instant Facelift with Dynalift to tighten skin for up to five hours is great, while for younger skin’s The DNA Booster is a good pl
What is it? Okay so it's not brand new, but Intelligent Nutrients hasn't been that widely available until now; it's just launched on to QVC. The brand has been masterminded by Horst Rechelbacher, founder of Aveda. The new range is 100% certified organic and the ingredients are so good for you that technically you could eat the products (although we don’t recommend it), the thinking being that we absorb so much of the skincare we apply on our skin it should be good enough to go in our mouths.The hero ingredient in the range is Intellimune Seed Oil Complex, along with antioxidants, which help to improve the skin’s immunity and ability to fight off harmful toxins that can lead to inflammation and wrinkles. The thousands of seeds in the complex are cold pressed to keep the potency intact.
Why do you need it? If you care about organic skincare but don’t want to forgo efficac
What is it?
Originally started in 2004 by Dr Patrick Bowler (an expert in Alpha Hydroxy Acids), the brand has relaunched and is now comprised of 12 skincare products.
Why do you need it? Dr Patrick Bowler created Vitage with three aims in mind: potency, simplicity and affordability. The range includes potent antioxidants like Organic Mate Brazilian Green Tea, Bitter Cherry Vitamin Complex to protect your complexion, as well as other ingredient like hyaluronic acid to moisturise and AHAs in his spot fighter – Correct and Perfect Skin Serum, £21 – to slough away dead skin. The 12 products, including Daily Cleanse, £24 and Hydrating Eye Serum, £38, are easy to understand, while the range is affordable with products starting at £21.
The hero product: An instant booster for lacklustre skin, the Vitamin C Ra
ELLE Edit: 12 Best Tubing Mascaras
ELLE Edit: 10 Of The Best Make-Up Brush Cleaners
Milk Makeup's Viral Blush Is Back In Stock
ELLE Edit: 15 Best Colour Correctors