When it comes to achieving great skin, it's not enough to cleanse your face, slap on a moisturiser and hope for the best. Serums are the smart woman's beauty secret; and these days they target specific concerns so you can tailor your regime to your complexion's needs. Just last year, Selfridges noted a 15% rise in serum sales, don't you think it's time you joined the skincare revolution?More
Serums contain concentrated ingredients and are often focused to a particular skincare concern such as lines, pigmentation or acne. 'A serum is beneficial for all skin types. You're really betting on the future when you use these products' explains Dr Nadine Pernodet, Executive Director of Skin Biology, Research and Development at Estee Lauder.
Start in your early 20s and you should be able to slow the visible ageing process, but remember, it's never too late to start, 'they are still beneficial, especially for skin that has been subjected to a lot of stress and shows severe signs of ageing' adds Dr Pernodet.
Most serums are water based which enables them to penetrate the deeper layers of the skin. 'They target deficiencies and cell damage in the Dermis; the underlying engine room of the skin. While moisturisers stay in the upper Epidermis to moisturise and condition' explains Tom Ogden, UK Brand Manager of Alpha-H.
Layering is essential when using a serum, nourishing moisturisers and oils are much heavier than serums, 'they work on the skin to drive the serum deeper, so the two should be used together' adds Ogden.
Click on to see ELLE's Top 10 Serums...