Another year, another whirlwind of beauty launches. But which new products have gone from just another new tester, to make-up bag staples? The ELLE Beauty Team reveals the 12 products launched in 2010 that we cant bear to live withoutMore
This is Liz Earle's first foray into haircare, and as a brand known for its natural skincare formulas, I was a smidge sceptical. I was thrilled to be provenwrong. The milky texture smells of wonderfully clean botanicals and works up a proper lather. And what's even better is the silky thick salon-like finishit leaves on the hair. It works brilliantly for giving my hair a detox and letting it dry naturally or just for a normal day of styling. It’s my favourite shampoo so far.Emma Smith, Beauty Director
Liz Earle Botanical Shine Shampoo £7.50, Botanical Shine Conditioners, £7.50
This super punchy anti-aging cream comes with an affordable price point. I wax lyrical about investing in your skin, you only have one face after all, but a lot of the best concoctions come with a hefty price tag. The pro-gene technology in L'Oreal's Youth code has been 10 years in the making. It uses a technology that targets the genes responsible for youthful renewal to boost them, replenishing the skin's turnover power to give you a young complexion. I saw a difference within three weeks, and woke up looking more rested.
Emma Smith, Beauty Director
L'Oreal Paris Youth Code Night Cream, £15.99