We earn a commission for products purchased through some links in this article.
15 Of The Best Eyeliners, From Pencils to Gels
Foolproof tools to help wing, shade and tightline like a pro.
Whether you prefer a subtle contour or full wing, we know that a quick slick of black eyeliner along the waterline has the clever knack of pulling a look together in a matter of seconds; a smoky smudge above the lashes adds instant drama and, not forgetting, the mood-boosting power of a brightly-hued graphic liner.
'Eyeliner has seen a boom over the last few months. Development in new formulas means liners are no longer just designed for inner eye usage: modern liners give users the ability to create endless options using a simple eyeliner,' agrees MAC National Artist, Carly Utting. And the data backs up this theory too – according to Klarna, searches for eyeliners have increased by 102% in the last year (January 2023 to 2024).
From the pencil that'll create a subtle smudge to the best liquid for a striking cat eye, we've whittled down the very best eyeliners out there right now, so you can wing, shade and tightline to your heart's content. Of course, like many make-up bag staples, changing up your eyeliner or testing a totally new product doesn't come without its own set of concerns, so we’ve also broken down some of your most-asked questions on the topic, too…
What are the different types of eyeliners?
Though there are new innovations cropping up all the time, the most common types of eyeliners you’ll find on beauty shelves today are pencil, gel and liquid formulas.
Pencil: Typically creamier and easier to blend, pencil eyeliners work wonders when it comes to creating a smokey eye or blending out at the crease of the eye. You can also use pencils on your waterline to create more definition.
Gel: Gel pots may have fallen out of favour recently with ink and liquid liners stealing the limelight, but make no mistake: these glossy formulas offer long-lasting and highly pigmented benefits. Use an angled brush to glide the formula over lids to create a liner look that doesn’t crack but rather adds a glossier sheen, or opt for some of the later versions which often combine a gel finish in a pencil.
Liquid: Famed for creating a perfect flick worthy of the work of a MUA, liquid liners can be used to create a more striking or dramatic eye look. Think feline flicks and sharp lines. To do so, they typically feature pen-like tips making it easier to draw along the lashline.
How to apply liquid eyeliner
Though it will depend on the aesthetic you want to achieve, there a few basic rules to follow if you're new to liquid eyeliner application. 'First up, always look straight on into the mirror with your eyes open when mapping out liner. This way, you can see what the final liner will look like rather than the look being distorted,' says Jamie Genevieve, founder of Vieve.
'Another tip is to use a cool brown eyeshadow to map out where you want your winged liner to go whilst keeping your eyes open. For a more natural look, you can just keep it like this and add mascara,' she adds.
What is the best eyeliner to wear all day?
If you’re on the search for a formula that simply will not budge, your best bet is to opt for a waterproof liner. Similar to that of your waterproof mascara, these products ensure maximum staying power when opting for a graphic line or bold winged look; plus, ink and liquid liners will offer more pigment.
As to which brand of eyeliner is best? From luxury formulas via Victoria Beckham to cult buys from L’Oréal and Rare Beauty you’ll want to stock up on, discover the best editor-approved eyeliners for every make-up look this season.
Shop the best eyeliners
Watch Next
ELLE Edit: 12 Of The Best Scalp Scrubs
ELLE Edit: 15 Best Colour Correctors
ELLE Edit: 17 Of The Best Bronzers
ELLE Edit: The Best BB Creams For Spring