If you think vegan beauty is as boring as plain tofu, think again.
While Axiology, Pacifica and INIKA are making a name for themselves as 100% vegan beauty brands, even make-up giants like Hourglass and BECCA are formulating more and more of their products sans any animal byproducts, going one step further than cruelty free in a bid to meet the growing needs and demands of every beauty obsessive out there.
Instead of lanolin and beeswax to name but a few animal derivatives, products are now filled to bursting with vivid vegan pigments, nourishing natural vitamins and skin-perfecting plant extracts galore - and they're just as impressive as their non-vegan counterparts.
So, discard the notion that vegan beauty is restrictive or second rate and check out the very best vegan make-up products out there right now.More
John Lewis - £28.50
The stuff vegan foundation dreams are made of, Urban Decay's Naked Skin harnesses skin-plumping matrixyl and light-diffusing pigment spheres to erase uneven skin texture, blemishes and redness into oblivion - but it feels as though you're wearing nothing at all. It's the definition of flawless.
Naturisimo - £22
With moisturising vitamin E, aloe and a whole host of other nourishing, certified organic ingredients, ILIA's vegan mascara treats the lashes as it extends and defines - perfect if yours are on the pitiful side. The clever comb boasts tens of tiny teeth to capture and coat each lash in one sweep and we guarantee zero flaking.
A vivid blanket of non-budge colour with all the quenching, nourishing and plumping effects of a balm makes luxe vegan brand Axiology's Lip Crayon our go-to for the ultimate pout. We're also awarding extra points for the snazzy gilt packaging.