Ever since the ELLE beauty shop launched, we’ve been obsessively clicking the refresh button to see what new beauty finds we can unearth. You can imagine the excitement when we discovered that NARS – the perennial backstage favourite – had joined the ELLE beauty shop ranks.
From cult beauty sell-outs to our beauty editor’s secret weapons, ELLE’s virtual shelves are heaving with the latest and greatest in beauty. And with over 4,000 products on offer, it’s tough to know where to start. So we’ve whittled down our top 10 brands, as tried and tested by us.
Read on to find out what they are and why we love them, then get shopping…
Founded in 1994 by Francois Nars, the makeup artist behind the original supermodels, NARS quickly gained cult status thanks to its sleek packaging and punchy colour palette. NARS has been seen on the runways of cool and contemporary designers like Alexander Wang and Christopher Kane, while limited-edition collaborations with the likes of Pierre Hardy and Guy Bourdin keep it at the top of our most-wanted list.
Why we love it
For highly pigmented lipsticks that don’t budge, can’t-live-without bronzers, an incredible range of shades for all skin tones and unashamedly irreverent product names.