If we had a pound for every time we got told off by a dermatologist for not using a serum, well let's just say we'd have a few pounds...
But in all seriousness, using a face serum is genuinely the quickest way to give tired skin a much-needed boost. Trust.
Lighter than moisturiser, serums penetrate the deepest layers of your skin with concentrated active ingredients, like retinol, vitamin A and skincare's hero Hyaluronic acid, to address skin concerns such as dryness, pigmentation, dullness and wrinkles.
Think of your skin like a sieve - a product with a water-like texture aka a serum is going to flow through easier than if you tried pouring whipped cream through. The whipped cream in this case is your moisturiser - perfect for topping off your routine but less effective at carrying those precious ingredients through to your skin. It's a metaphor...
Moving on! Check out our pick of the best serums in the biz...More
Containing 3 key ingredients from 'blue zones' aka regions all over the world where people live better and longer, this serum uses green coffee from Costa Rica, olive from Sardinia and lentisk from Greece to reduce lines and even out skin tone.
A new classic, this epic serum uses 22 active ingredients helps fight the signs of anti-ageing and evens skin tone. Oh, and it smells amazing.