A lot of people will be doing that sickly sweet nonsense of candlelit dinners or delving into heart shaped chocolates to ring in February 14 - but us?
Well, we'll be storming the beauty aisle on a quest for the latest addition to Charlotte Tilbury's K.I.S.S.I.N.G collection, the limited edition hue, Valentine, named after the love-fest itself.
And the rose petal-pink shade sure is something to swoon over.
Packed with light diffusing particles, one sweep not only yields a luxurious blanket of rosy colour but lends lips a Turkish delight-like plumpness. Like sell-out shades Kim K-W, Nude Kate and Very Victoria, the new and exclusive lipstick is housed in Tilbury's signature gilt case, so promise not to banish it to the bottom of your handbag!
Latex lips may have shone from the catwalks at Couture Fashion Week and the Kylie Jenner-inspired matte effect still has Instagram in a headlock, but it seems the pillowy, balmy and beautifully ethereal finish of satin lipstick is going through somewhat of a revival - and Valentine hits the nail on the head.
And as if that isn't exciting enough, Charlotte has answered all of our beauty prayers by following her infamous Pillow Talk lip liner (you'll find the cult nude nestled inside every make-up artist's beauty arsenal) with a co-ordinating lipstick - matte, of course - and thanks to the orchid extract and nourishing oils, it's just as dreamy, if not more so.
The best part though? Both shades suit a spectrum of different skin-tones, from fair to dark and everything in between. Credit cards at the ready - we've got some serious stockpiling to do.