You'd have to be living under a rock to not know that Kylie Jenner (youngest of the Kardashian/ Jenner daughters and second richest) is a beauty mogul.

Her line of cosmetics, called Kylie's Cosmetics, although not without hiccups, sells out in record time, every time and has pop-up shops that shuts down streets because people are so keen to get their foot in the door.

instagramView full post on Instagram

And although all of this amazing success has got her on Forbes' '30 Under 30' List, there may be an issue with one of her more recent products.

A pongy new palette might jeopardise her position on this year's Forbes list.

As it turns out, her 'Royal Peach Eyeshadow Palette' reportedly smells quite bad and people are getting vocal about it.

A quick YouTube search shows videos like, 'EMERGENCY REVIEW! THE ROYAL PEACH PALETTE SMELLS LIKE DEATH!!' and 'Alert! Kylie Jenner's - The Royal Peach Palette SMELLS!'

The Twittersphere has been blowing up too.

It's yet unclear whether it's all the packaging or whether anyone has requested / will get refunds, but what is obvious is that it's pretty smelly.

So much so that the BBB had reportedly received at least fifteen complaints, which included alleged headaches due to the pungency of the chemical smell.

Now, this doesn't seem like a great sign.

Thankfully, according to The Debrief, 'The Better Business Bureau (BBB)...investigated the complaints and discovered the smell was coming from the packaging's glue.'

That means the Kyshadow is totally safe and you can go forth and blend and buff to your heart's desire.